How can we apply gamification in real life scenarios? Well, Nike already does it with Nike+ in one of their specialization environments: running. Nike wants people to move, so they have created a system where people can track their accomplishments. For example, you challenge yourself to run for 2 kilometers. And then comes the end of the week…
There are two possible outcomes:
– You did it! Awesome, now you can aim higher in next week’s challenge and get that rush from accomplishing something you have considered difficult. It’s a great feeling, and you know it!
– You have failed! Well, no need to feel bad about it! It means you must try harder next week because you know how awesome it will feel when you beat the challenge!
In both cases you are looking for that feeling of accomplishment, the choir of angels inside your head praising the hero who crossed the bottomless pit to the other side. Something you considered as impossible before. Continue reading