Of the various marketing research strategies available and applied by companies, we will focus a bit on customer marketing research. customer marketing research plays an important role on a company’s relation to its customers. It helps the company to comprehend the needs and wants of its target audience, allowing them to create or adapt products based on the output of their researches.
But, let’s face it – marketing research can be extremely boring to the customer, specially if it is based on questioning. And, most of the times, customers get nothing out of it. Continue reading