This idea may surprise you, or not even a little bit. But sometimes people get into games – in this case multiplayer games – just to interact with others. These people seek the social aspect of the game, or just want to see other people playing.
For now we will call this individual the spectator.
Ok, but what’s the purpose of the spectator in the process? How will this person improve our approach on gamification? Well, bridging this process with video games, we can easily understand how these people can help out.
A game follows a set of rules. These rules control the environment with which you interact, validating your actions and therefore evaluating your results and evolution, and granting you a new level if it’s the case. In real life we don’t have yet a way to control the environment with which you interact or even a way to track your evolution in the gamification process. You have to, in some way, get all the data and evaluate it by yourself. Continue reading
From what we have talked about until now, we already have some clues about what we need in order to implement the concept of gamification.
We already know we need:
- A challenge – the task that you have to accomplish;
- Accomplishment – the conquering or overcoming of the task;
- Reward – the intrinsic or extrinsic value obtained from it, be it satisfaction (intrinsic), a prize (extrinsic), or both.
But this just shows an iteration of it. Effectively structuring gamification should imply creating a meaningful chain of events so that it is not just a one-time venture. Otherwise it would seem to be a bit meaningless, don’t you think? Continue reading
How can we apply gamification in real life scenarios? Well, Nike already does it with Nike+ in one of their specialization environments: running. Nike wants people to move, so they have created a system where people can track their accomplishments. For example, you challenge yourself to run for 2 kilometers. And then comes the end of the week…
There are two possible outcomes:
– You did it! Awesome, now you can aim higher in next week’s challenge and get that rush from accomplishing something you have considered difficult. It’s a great feeling, and you know it!
– You have failed! Well, no need to feel bad about it! It means you must try harder next week because you know how awesome it will feel when you beat the challenge!
In both cases you are looking for that feeling of accomplishment, the choir of angels inside your head praising the hero who crossed the bottomless pit to the other side. Something you considered as impossible before. Continue reading
There is a lot of talking about and around gamification, but…
What is gamification?
Until now there is not an all-round approved designation for what is gamification, so we will just explain our own view of it. Gamification is the concept of applying techniques used in games to improve the motivation and engagement of a person in a daily or/and monotonous task or in learning a new skill, easing the initial effort regarding the learning curve of that specific skill. Continue reading